Adé Ijidakinro

New York Metro · Team of 6 (Product, Engineering ×2, Sound Design, Illustration, PM)

• Architected a unified design system across 7 product surfaces on a six-person team, ensuring UI consistency from a live, shipping product through every new feature track.
• Authored a living AI-augmented development manifesto across 24+ build sessions — a reproducible methodology now used as the team's standard playbook for maintaining design intent and code quality across AI-assisted work.
• Led generative research with 17–20 year-old college students to validate a companion-first UX hypothesis — that rewarding passive presence over active attention increases session duration and emotional attachment — translating findings into the team's product direction.
• Applied adult-learning principles to a progressive-disclosure onboarding system, replacing static tutorials with experiential guided play to reduce cognitive load for novice users.
• Designed and balanced a complex product system through iterative playtesting — 6 spirit types, 3 evolution stages, 15 trait effects, 5 building types, 3 expedition locations, crafting and alignment mechanics.
• Built an internal Python/Streamlit UX feedback analysis tool that identifies high-risk users and ranks feedback by severity, cutting team triage time by 40–60%.
• Established the visual language — 19 custom sprites and a dark-first design system rooted in Yoruba cultural identity — across desktop and mobile.

Ann Arbor, MI · University of Michigan

• Directed generative and evaluative UX research operations, synthesizing qualitative data from 100+ diverse stakeholders into a centralized insight repository structured for non-technical partners.
• Facilitated 5+ cross-functional synthesis workshops with PM, engineering, marketing, and strategy — producing the articulation of product purpose that drove a homepage and identity redesign and a 40% lift in new sign-ups.
• Designed high-fidelity prototypes in Figma, ran usability testing with first-time visitors and existing community members, and partnered with engineering on handoff and iteration.
• Designed a new brand mark with the head of strategy, inspired by the West African Ife knot, embedding community roots into the platform identity.

Cincinnati, OH · Recipient of the P&G CEO Award

• Spearheaded enterprise needs analysis and led a 7-person cross-functional team redesigning P&G's internal business intelligence tooling, improving operational efficiency and yielding $200K in cost savings.
• Managed international stakeholder coordination across 11 regional project managers for a global loss-analysis operation, driving $20M+ in savings across markets.
• Scaled a pilot initiative into the Leankit Program Management Dashboard, achieving organic adoption across 10+ internal teams.